UCSF’s Center for Tobacco Control Research and Education, the Smoking Cessation Leadership Center at UCSF and UCSF Multiethnic Health Equity Research Center present “It’s About a Billion Lives Symposium” on Friday, April 26^th, from 8:00am – 12:30pm PST. The Symposium will be held virtually and in-person at UCSF Robertson Auditorium (inside William J. Rutter Center), 1675 Owens Street, San Francisco, California.

You may claim CME credit here for your participation after the webinar has concluded through May 12, 2024.

We are honored to have the following speakers presenting at this year’s Symposium:

Keynote Panel: Ending the Tobacco Epidemic:

• Catherine O. Egbe, PhD, Senior Specialist Scientist Mental health, Alcohol, Substance use and Tobacco Research Unit (MASTRU) South African Medical Research Council
• Allison Chausmer Hoffman, PhD, MA, Deputy Director for Research Translation, CDC Office on Smoking and Health (OSH).
• Charlene Le Fauve, PhD, Senior Advisor for Health Equity, FDA Center for Tobacco Products (CTP)
• Ruth Malone, RN, PhD, UCSF Professor of Social and Behavioral Sciences
  

• Moderator: Joanna Cohen, PhD, Bloomberg Professor of Disease Prevention, Chair, Department of Health, Behavior, and Society, Johns Hopkins University.
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Presentations by Faculty and Postdoctoral Scholars:

• "Evaluation of a contingency management smoking cessation intervention for people experiencing homelessness," Dian Gu, PhD, CTCRE Postdoctoral Scholar
• "Unlocking Potential: Pharmacists' Key Role in Tobacco Cessation," Lisa Kroon, PharmD, Professor of Clinical Pharmacy, Co-Vice Dean of Clinical Innovation & Entrepreneurship, Assistant Chief Pharmacy Officer, Clinical Innovation, Education and Research, UCSF Health
• "Social policies, health equity, and cannabis and tobacco-related outcomes: Mixed methods analyses" Morgan Philbin, PhD, MHS, Associate Professor of Medicine, Associate Director, UCSF Benioff Homelessness and Housing Initiative
• "Toward an Analytical Framework of Tobacco-Related Misinformation: Findings from Twitter Data," Eileen Han, PhD, CTCRE Postdoctoral Scholar

Educational Goals

The symposium highlights current research advances in tobacco control from multiple disciplines.  The opening keynote panel includes national and international experts discussing strategies to end the tobacco epidemic, including tobacco policy approaches, product regulation and tobacco cessation strategies with an equity lens.  Scientific presentations will include the role of pharmacists in systems supporting tobacco cessation, impact of the changing policy environment for tobacco and cannabis, tobacco misinformation on social media, and efforts to reduce tobacco exposure and use among people experiencing homelessness.  The session also includes a multidisciplinary interactive poster session featuring current tobacco research at UCSF.

Learning Objectives

At the end of this activity, the participant should be able to:

• Explain three key strategies to end today’s tobacco use epidemic
• Describe two different strategies to improve equity in tobacco use and improve tobacco cessation in diverse populations.

Topics

This half-day symposium will address the following high-level topics. (More details can be found in the downloadable syllabus.)

1. Ending the Tobacco Epidemic
2. Unlocking Potential: Pharmacists' Key Role in Tobacco Cessation
3. Impact of Social Policies on Equity in Cannabis and Tobacco Use
4. Contingency Management to Support Smoking Cessation for People Experiencing Homelessness
5. Building a Framework for Tobacco-related Misinformation
   

You will need a CMECalifornia (UC Online) account to register and claim CME credit for this activity.