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Advancing Smoking Cessation in California's Medicaid Population: The Medi-Cal Incentives to Quit Smoking (MIQS) Project
Recorded from "Advancing Smoking Cessation in California's Medicaid Population: The Medi-Cal Incentives to Quit Smoking (MIQS) Project" (MMC19004E) and presented live March 12, 2019. (Course #MED22021B)


Advancing Smoking Cessation in California's Medicaid Population:

The Medi-Cal Inventives to Quit Smoking (MIQS) Project

presented by:

Steven A. Schroeder, MD
Director, Smoking Cessation Leadership Center
University of California, San Francisco

Hai-Yen Sung, PhD
Professor of Health Economics
Institute for Health & Aging
University of California, San Francisco 
Shu-Hong Zhu, PhD
Professor & Director, Center for Research & Intervention in Tobacco Control (CRITC)
Department of Family Medicine and Public Health
University of California, San Diego 

Elisa K. Tong, MD, MA
Associate Professor of Medicine
University of California, Davis

The Smoking Cessation Leadership Center (SCLC) hosted this webinar on March 12, 2019 at 11:00 am Pacific time (90 minutes). You may claim CME credit after viewing the recorded webinar. 

Educational Goals

This webinar will review the Medi-Cal Incentives to Quit Smoking (MIQS) Project, based in California. You will learn about the history of the project, the outreach, the implementation with the California Smokers’ Helpline, and the economic impact on the state.

Learning Objectives

At the end of this activity, the participant should be able to:
  1. Identify statewide outreach strategies to providers, plans, and public health partners.
  2. Describe impact with Helpline caller response in California Medicaid population and subgroups
  3. Describe the effect of incentives to help low-income smokers quit smoking.
  4. Assess potential population-level costs and benefits of supplementing usual care of quitline services with financial incentives and mailed nicotine patches to Medicaid smokers who call the quitline.


This 90-minute webinar will address the following high-level topics. (More details can be found in the downloadable syllabus.)
  1. MIQS Project Outreach
  2. Effect of incentives to help low-income smokers quit
  3. Economic Impact of Financial Incentives and Mailing Nicotine Patches to Help Medicaid Smokers Quit Smoking: a Cost−Benefit Analysis

Method of Participation/ Instruction for Obtaining Credit

The estimated time to complete this activity is 90 minutes, which is equivalent to 1.50 credit. Participants should view the recorded webinar (streaming or downloading the .mp4 file), answer the multiple-choice test questions, and complete the evaluation form online to receive a certificate. 

You must receive a score of 80% or better to earn a certificate. You will have an unlimited number of attempts to successfully complete the post-test.  Your certificate will be available immediately for print or download upon completion of the entire activity.

The fee to register for and claim CME credit is $45.

For a limited time, receive free CE credit, courtesy of the Smoking Cessation Leadership Center. California providers, use discount code CADPH23.

Cancellations and Refunds: Cancellations should be made in writing within 7 days of enrollment. Refunds will only be made in the event that technical difficulties prevent completion of the activity, or if no interaction with the material occurred because of inadvertent or mistaken enrollment, or expiration of the activity before the learner had the opportunity to complete it fully. Fees can be transferred to another activity in the case of mistaken enrollment.

Begins: January 6, 2020; Expires: July 1, 2022

Special Needs or Other Concerns: If you require any special accommodations for a disability which creates a hardship to participating in this activity, or you have questions or concerns about this course, please contact the Office of CME. (Additional contact information is below.)


The University of California, San Francisco School of Medicine (UCSF) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this enduring material for a maximum of 1.50 AMA PRA Category 1 Credit™.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Nurse Practitioners and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 Credit™ issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 Credits™ are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 credit™. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

Behavioral Health Clinicians: The University of California, San Francisco School of Medicine (UCSF) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for Licensed Clinical Social Workers (LCSW), Licensed Clinical Marriage and Family Therapists (LMFT), Licensed Professional Clinical Counselor (LPCC) and Licensed Educational Psychologists (LEP). UCSF maintains responsibility for this program/course and its content.

This course meets the qualifications for 1.5 hours of continuing education credit for LMFT's, LCSW's, LPCC's and/or LEP's as required by the California Board of Behavioral Sciences. Provider #64239.


This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

All planning committee members and reviewers have disclosed they have no relevant financial interest/arrangement or affiliation with any commercial companies who provide products or services relating to their presentation(s) in this continuing medical education activity.

Christine Cheng
Brian Clark
Jennifer Lucero, MA, MS
Jennifer Matekuare
Jessica Safier
Catherine Saucedo
Steven A. Schroeder, MD
Hai-Yen Sung, PhD
Elisa K. Tong, MD, MA
Shu-Hong Zhu, PhD

Supplemental Material:

Cultural and Linguistic Competency Resources  
CLC Info and Resources

UC Online Privacy Policy

Office of CME Ethics Policy 
No instructor or facilitator is permitted to promote or advocate for a single modality of treatment that is discriminatory or likely to harm clients, based upon current, accepted standards of practice. All CAMFT-certified education must provide training on how to treat all clients in an ethically and clinically sound manner.

* An Adobe Acrobat reader is required to view or print portable document formats (PDF).


UCSF School of Medicine
Office of Continuing Medical Education
3333 California Street, Suite 450
San Francisco, CA  94118

Phone: (415) 476-4251 • Fax: (415) 476-0318
Email: • Web:

Type:     Internet Activity (Enduring Material)
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