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I COVID QUIT: Real people; Real Stories; New Campaign
Recorded from "I COVID QUIT: Real people; Real Stories; New Campaign" (MMC21004I) and presented live March 31, 2021. (Course #MED23021P)

Real People, Real Stories, New Campaign

 presented by:

Andy Burness, MBA
Bethesda, Maryland

Nicole Gyan, MA
Project Manager / Social Media Specialist
Better World Advertising
San Francisco, California
Lee Pappas, MPA
President and Creative Director
Better World Advertising

San Francisco, California 
 Catherine Saucedo
Deputy Director
UCSF Smoking Cessation Leadership Center
San Francisco, California

The Smoking Cessation Leadership Center (SCLC) hosted this webinar on March 31, 2021 at 1:00 pm ET (75 minutes). You may claim CE/CME credit after viewing the recorded webinar. 

Educational Goals

The goals of the webinar are for the audience to learn the facts on tobacco and the behavioral health population and how COVID has affected this population. Then the participants will learn about the campaign created by BWA and SCLC and launched by Burness. They will learn how they can use the campaign resources as a tool to help their patients quit smoking.

Learning Objectives

At the end of this activity, the participant should be able to:

    Describe tobacco's deadly toll on the behavioral health population, for behavioral health providers and other stakeholders;

    Strategize the use of SCLC’s new “I COVID QUIT” social media campaign, as a new resource to help motivate smokers to quit;

    Analyze the impact COVID has had on smokers in vulnerable populations;

    Describe the process of creating a social media public health awareness campaign;

    Provide two strategies for promoting the “I COVID QUIT” campaign.


This 75-minute webinar will address the following high-level topics. (More details can be found in the downloadable syllabus.)

  1. About Better World Advertising
  2. The Campaign Development Process
  3. Examples of a Campaign
  4. Social Media Toolkit
  5. Early Strategic Plan for ICOVIDQUIT Campaign
  6. National News Briefing on Quitline Engagement during COVID-19

How to Participate and Earn CE/CME Credit

The estimated time to complete this activity is 75 minutes, which is equivalent to 1.25 credits. Participants should view the recorded webinar (streaming or downloading the .mp4 file), answer the multiple-choice test questions, and complete the evaluation form online to receive a certificate. 

You must receive a score of 80% or better to earn a certificate. You will have an unlimited number of attempts to successfully complete the post-test.  Your certificate will be available immediately for print or download upon completion of the entire activity.

The fee to register for and claim CE/CME credit is $45.

For a limited time, use the discount code SAMHSA23 to receive free CE credit, courtesy of the Smoking Cessation Leadership Center.
California providers, use discount code CADPH23.

Cancellations and Refunds: Cancellations should be made in writing within 7 days of enrollment. Refunds will only be made in the event that technical difficulties prevent completion of the activity, or if no interaction with the material occurred because of inadvertent or mistaken enrollment, or expiration of the activity before the learner had the opportunity to complete it fully. Fees can be transferred to another activity in the case of mistaken enrollment.

Certification: Begins: July 1, 2020; Expires: June 30, 2023

Special Needs or Other Concerns: If you require any special accommodations for a disability which creates a hardship to participating in this activity, or you have questions or concerns about this course, please contact the Office of CME. (Additional contact information is below.)

The University of California, San Francisco School of Medicine (UCSF) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this enduring material for a maximum of 1.25 AMA PRA Category 1 Credit™.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Nurse Practitioners and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 Credit™ issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 Credits™ are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA Category 1 Credit™. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

California Psychologists: This educational activity is recognized by the California Board of Psychology as meeting the continuing education requirements toward license renewal for California psychologists. Psychologists are responsible for reporting their own attendance to the California Board of Psychology. Psychologists from other states should check with their respective licensing boards.

California Behavioral Science Professionals: The University of California, San Francisco School of Medicine (UCSF) is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for Licensed Clinical Social Workers (LCSW), Licensed Clinical Marriage and Family Therapists (LMFT), Licensed Professional Clinical Counselor (LPCC) and Licensed Educational Psychologists (LEP). UCSF maintains responsibility for this program/course and its content. This course meets the qualifications for 1.25 hours of continuing education credit for LMFT's, LCSW's, LPCC's and/or LEP's as required by the California Board of Behavioral Sciences. Provider #64239.  

California Addiction Professionals:
The UCSF Office of Continuing Medical Education is accredited by the California Consortium of Addiction Professional and Programs (CCAPP) to provide continuing education credit for California Addiction Counselors. UCSF designates this live activity, for a maximum of 1.25 CCAPP credit. Addiction counselors should claim only the credit commensurate with the extent of their participation in the activity. Provider number: 7-20-322-0722.

This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

None of the planning committee members and reviewers for this educational activity have relevant financial relationship(s) with any ineligible companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients: Anita Browning, Christine Cheng, Brian Clark, Jennifer Matekuare, Ma Krisanta Pamatmat, MPH, Jessica Safier, MA, Catherine Saucedo, Steven A. Schroeder, MD, Aria Yow, MA.

Andy Burness, Nicole Gyan, and Les Pappas, speakers in this educational activity, have disclosed each has no relevant financial relationships with ineligible companies. Any relevant financial relationships listed for these individuals have been mitigated.

Supplemental Material

Cultural and Linguistic Competency Resources  

UC Online Privacy Policy

Office of CME Ethics Policy
No instructor or facilitator is permitted to promote or advocate for a single modality of treatment that is discriminatory or likely to harm clients, based upon current, accepted standards of practice. All CAMFT-certified education must provide training on how to treat all clients in an ethically and clinically sound manner.
* An Adobe Acrobat reader is required to view or print portable document formats (PDF).


UCSF School of Medicine
Office of Continuing Medical Education

Box 0742
490 Illinois Street, Floor 8
San Francisco, CA  94143
Phone: (415) 476-4251 • Fax: (415) 476-0318


Type:     Internet Activity (Enduring Material)
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