presented by:
Pamela Ling, MD, MPH Professor of Medicine, Division of General Internal Medicine Center for Tobacco Control Research and Education University of California, San Francisco
Improve knowledge of IQOS and other heated tobacco products entering the market, the historical and regulatory context, and factors influencing consumer perceptions of these products.
Compare the features and marketing claims of current and past heated tobacco products, included the "IQOS" product recently introduced in the US;
Identify three features of IQOS product, packaging or promotional claims that influence young adult tobacco users' perceptions of IQOS risk and benefits;
Synthesize the available data on product features, marketing and health in clinical recommendations for discussing IQOS and other heated tobacco product use in clinical settings.
For a limited time, use the discount code SAMHSA23 to receive free CE credit, courtesy of the Smoking Cessation Leadership Center. California providers, use discount code CADPH23.
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